TheVoiceOfJoyce After the 2008 financial crash, equity firms took major positions in the Apartment rental market. In 2011, the proportions of rental apartment complexes sold to investors increased to 70% by 2022. Since, investor returns are more important then long term tenant occupancy, investor firms, like Starwood increased their rental pricing from 10-52% , depending on the rental units location. Profit drives their rental pricing decisions. They perpetuate a myth, that the market can absorb a rent increase of $1600/ month to $2400/ month? Are people willing to pay these outrageous increases? Anyone care? HUD investigating? Odd, rent increases aren’t inflationary?