TheVoiceOfJoyce The EU is protecting the Data privacy of its 450 million citizens and all the Social Media platforms are complying with their Regulations. EU citizens will have an option to opt out of ads on Meta. They’re asking for compliance with decency standards, using The Digital Services Act. Why aren’t Americans entitled to the same amount of privacy and truth?

www.nytimes.com/2023/09/01/technology/meta-instagram-facebook-ads-europe.html

In July, the European Union’s highest court effectively barred Meta from combining data collected about users across its platforms — including Facebook, Instagram and WhatsApp — as well as from outside websites and apps, unless it received explicit consent from users. In January, the company was also fined 390 million euros by Irish regulators for forcing users to accept personalized ads as a condition of using Facebook.

The rulings stemmed from the 2018 enactment of Europe’s General Data Protection Regulation, or G.D.P.R., which was landmark legislation to protect people’s online data.

Meta’s openness to creating paid subscriptions shows how those living in the European Union, which comprises 27 countries and roughly 450 million people, may begin to see different versions of consumer technology products because of new laws, regulations and court rulings.

In recent weeks, as a new E.U. law called the Digital Services Act took effect to stem the flow of illicit content online, TikTok and Instagram users in the region have also been able to block personal data from being used to generate their social media feeds. Snapchat and Meta have stopped marketers from targeting teenagers ages 13 to 17 in Europe with personalized ads.

By next year, another E.U. tech-focused law, the Digital Markets Act, will take effect. That is set to force big tech platforms to change certain business practices to encourage competition and will have wide-ranging impacts, with Apple expected to allow users in the European Union to download alternatives to the App Store on iPhones and iPads for the first time.

“This shows that tech companies are complying with the E.U.’s digital regulations, suggesting that they remain beholden to governments and not the other way around,”


Leave a Reply