It’s a proven fact, African Americans, Hispanics are 10% on average more obese than white kids. The FTC hasn’t changed their advertising Laws in years. Lobbyist are more powerful than the Federal Government and control Marketing content. Can the FTC change, yes? This issue has been a priority of the Black and Hispanic communities. Unfortunately, either they live in a food desert or they can’t afford healthy alternatives. They’re at an economic disadvantage and know their kids have an unhealthy diet leading to poor health outcomes. What can they do?
Role models can sponsor healthy foods.
The FTC Laws allowing the marketing of unhealthy foods to minors can be revised.
The Social Media Platforms your kids watch, require new regulation as well. It a known fact, unhealthy foods are disproportionately marketed to minority kids. Other than blocking ads, a parent has no way to screen what their kids are watching. To protect our kids, ask for content regulation of Social Media Platforms. Change Section 230 of the FTC Communications Decency Act and we can moderate Social Media Platforms content.
Be involved in local, State and the Federal Government. Run for office, Vote and add citizen ballot measures for inclusion in the Laws of your State. Need examples? Look at what Michigan citizens have accomplished.
A new study published in November by the Rudd Center for Food and Policy Health at the University of Connecticut found that US food companies disproportionately market unhealthy food and drink – including candy, sodas, snacks and fast food – to Black and Hispanic children, teens and adults.
In 2021, Black youth and adults viewed up to 21% more food and beverage commercials than their white peers, according to the report, which also found food companies increased their advertising spend on Spanish language TV as a total proportion of their TV ad budget.
The study’s findings build on research that goes back more than a decade. In 2010, Rudd Center researchers found an increase in fast-food adverts geared towards children and they found Black children were exposed to 50% more fast-food ads than their white peers. A 2014 Arizona State University report revealed fast-food restaurants in predominantly Black neighborhoods were more likely to target advertising to children – including displaying kids meal toys and using cartoon characters.